Paper Edits Show 2

Paper Edits Show 2

Top Issue
“Branding”
Shannon, Joe, Lisa

Segment: 4:00 minutes

OPEN- DUNDAS SQUARE (people walking, advertisements)
MUSIC (Jellystone – money can’t buy me happiness – pending on permission)

CLIP Lara Yousef
00:00:20
“I’m a brand whore, I walk down the street and I’m just like you know I look good with this purse on my arm or with these Louis vouton glasses on my head or something. It’s just how I like to represent myself I feel like if you look good on the outside you feel good on the inside and people are going to treat you differently because of how you represent yourself”
00:00:37

CLIP (Yvonne Dineen)
00:00:37
“It’s about our self worth we now equate our own identity our own significance our own success our own personality by what we put on the outside”
00:00:45

CLIP (Lara Yousef)
00:00:45
“ I feel like honestly I feel hot when I wear those things, I feel good about myself, I feel like it sounds really bad but I just feel better then maybe other people who don’t have it”
00:01:00

CLIP (Yvonne Dineen)
00:01:00
“People pay top dollar for it, in fact they line up outside of stores in order to obtain those items because they are perceived to be prestigious. And I think the prestige is wrapped up in the quality, and that is really a cornerstone to solid branding.”
00:01:15

STANDUP: Students are spending over $1000 dollars a year on clothes. They are working more than previous generations, using their disposable income to satisfy their desire to fit in. As studies show, Canadian children as young as three are brand aware and are demanding top brands.

VIS: Dave walking out of a store

V/O: David Szmit is an Art Fundamentals Student at Sheridan College. He moved here a year and a half ago and feels as though branding has helped him to find his identity.

Clip: 00:00:18 (David Szmit, Student)
I’m originally from New York and like probably back in 2000 American Apparel was just like everywhere and that was kinda the norm. Like a lot of non-branded like simple clothes. And then when I came up to Canada it was kind of the same ordeal I actually saw a group of guys with like cardigans and skinny jeans and I was like that’s a good style I’m just going to copy them. 00:00:39

VIS Shannon & Dave walking 00:04:49 – 00:04:58
00:02:01 OVER TOP OF VIS “Do you find that brands and advertising have an impact on the clothes that you buy and why you buy them?

CLIP 00:02:08 DAVID “Oh yeah totally. Definitely even how people react to me, like if I wear a cardigan, skinny jeans will they look and me and be like hey I like that guys style you know im going to talk to him. Or it’s not going to make a difference. Who am I going to attract you know?” out cue 00:02:22

CLIP (Streeter)
00:02:26
“I admittedly feel kind of cool when I'm holding like a venti tea from Starbucks or like Arizona is very popular, its cheap too even though it’s a brand name I still feel like I'm in with it.”
00:02:37

CLIP (Streeter)
00:02:37
“When people see all these billboards like Forever 21 and H+M and they see everyone wearing this kind of stuff were drawn to buy that kind of product so I know people have their individual style but when it comes to the fashion industry and our society we kind of follow the labels.”
00:02:58

V/O: But not everyone is brand conscious.

Nina Bozalo – MOS CLIP
00:03:00
“ I would totally rather buy something that isn’t a brand and out of the norm, brands equal conformity and I rather not be a conformist”
00:03:08

We are seeing a shift to a counter culture of people that reject brands who in turn have created a trend of their own.

Jessie
“Brands don’t really matter to me, I more just wear whatever I tend to avoid places that have brands just because they cost more money its not really a moral thing it’s just cheaper”
00:03:27
- Profile of what she’s wearing while she’s talking

00:09:18 EXPERT CLIP YVONNE
I think that’s been a trend that’s always been around those who are sort of anti culture, counter culture and they in themselves become a segment who follow each other, to not follow what everyone else is doing in that part yes I feel that there will be people who cant afford it or don’t respect it or don’t see the value in the brand.

CLIP Lara Yousef
“ And they don’t necessarily need the couture high fashion labels but I just like, I like the couture high fashion labels just because that’s what attracts me! And I’m not saying that I don’t wear Abercrombie and stuff like that cause I do cause I can afford that more then I can afford Louis, like this shirt was $98 like to me that’s not a lot of money but to others it might be… so …

(Word of mouth, viral, or buzz marketing reaches up to 52% of North American Consumers) (Forrester research)

**Top Trend
Paper Edit

SCRIPT – Story ‘Tale of One City’
Top Trend January 2010
Senior Producer: Krista Feddes
Senior Producer: Kyle Harding
Segment Producer: Richard Dias
Editor / Camera: Phil Gervais
Reporter: Nareeman Khadem

Tapes: 1001, 1002, 1003, 2001, 3001, 4001
Music – Starts in at 01:00:00:00 Deep Piano.
Animation – Earth, zooming into Toronto from Space
V/O: since 1993, there are more people living in cities than in rural areas.

NATS – Time Lapse of Crowd into construction shots (07:02:15:24)
V/O: but how will cities change as the population diversifies?

NATS –building tension shots of traffic congestion, crowds and smoke (09:06:03:24, 09:06:39:16)
V/O: 3 revolutionary project take aim at changing the future of toronto

Clip (07:12:12;09) – Leslie Woo –Vice-President of Planning, Metrolinx
The future is very bright – it’s the brightest its been in 20 years…

Clip (06:57:42;13) – Gordon Graff - Architect
If you like human society, I mean, I think sustainability is something you should really be interested in.

Clip (06:12:15;27) – Lisa Pryme –Director of Sustainability, WFTO
Because if we don’t do it now, we’re probably already too late.

NATS – Garbage Truck. Pollution from congestion. (06:34:50:08)
V/O: metrolinx is the board in charge of planning the GTA's public transit and they're busy planning how to make us move. Leslie Woo is the vice president of planning at Metrolinx.

Clip (09:23:51;07) – Leslie Woo –Vice-President of Planning, Metrolinx
There could not BE a better time for this issue of transportation.

V/O: and if she has her way, soon you will be able to jump on a bus or train in oshawa and travel all the way to hamilton on one ticket.

There is a high convergance off political will, the public – who is always way ahead on this issue is with us, demanding a much better type of service and attention to how we move around, the fact that we need more sustainable transit.

NATS – Renditions of Future city. (01:14:10;28)
V/O: we may travel in style but how will we live? Waterfront Toront is a design group tasked with building a sustainable community on the formerly industry lower don lands. Lisa Pryme is the director of sustainability.

Clip (06:07:32;17) – Lisa Pryme – WTFO
The residents of this neighborhood will feel proud of their changing perspectives on energy use, on reduce reliance on the automobile, and some of the other positive things that come out of a sustainable community.

V/O: the new community, is slowly taking shape and if you live here you will be able to live, work and play in a community based on clean energy and sustainability.

Clip (06:08:16;05) – Lisa Pryme – WTFO
Everything from carbon energy choice on how you make decisions on using energy in your condo and how you understand the availability of services such as transit through things like your blackberry.

NATS – People Shopping for Food, Traffic Time-Lapse (05:47:35:21)
V/O: From traffic congestion to the food we eat, the future has never been so full of opportunities to change.

Clip (05:51:34:06) – Nareeman Reporter
O/C: I don’t know about you, but I love my fruits and veggies, and with the growing trend of cities trying to create a sustainable future I have one question: ‘how are we going to get our food?’

Clip (01:03:16;14) – Gordon Graff – Architect.
It’s not that complicated actually…

V/O: Gordon Graff is an architect and designer of the proposed sky farm, and he sees a new way for people to get their food.

Clip (06:52:49;16) – Gordon Graff- Architect
We live in a limited planet, you know? We are a species that effectively has no environmental controls limiting us as all other species are limited, so we have to find ways of living that not necessarily limits us but allows us to progress in a way that does not deteriorate the natural world.

V/O: Graffs proposed skyfarm breaks with traditional farming and suggestes we farm how we live – vertically.

Clip (01:17:14;14) – Gordon Greer – Architect
Some people I think will be really excited with the idea of a technology effectively being introduced that does not involved a major social change but rather changes the system through which our societies persist, so by massively increasing the efficiency of our agriculture people can consume food just as they use to its just that now the system that produces that food is more benign to damaging the environment.

Animation – Earth Zooming out from Toronto (02:22:08;28)
V/O as cities increase in both population and diversity, these projects have begun to change the way we look at living and connecting in an urban area as we move toward the future. Im nareeman khadem and this is FYI

Top Talk
Show Green

Proposed Tape Date:
January 29, 2010

Segment Name:
Canadian Artists Breaking into The Music Scene

Guest Name:
Anime Boyz consisting of
Pierre “Ricky Rude” Richards and Nicholas “Neo Tempus” Antwi

Position/Title:
Rap Artists

Focus of Segment:
The difficulties that Canadian artists face while trying to make it in the music industry.

Suggested Host Intro:
Rich:
Canada has seen a rise in artists making it big. We have Nelly Furtado, Drake, Sarah McLachlan, Shania Twain and Celine Deon to name a few. Making it into any industry is difficult but the entertainment biz may be like no other. Today in the studio we have the Anime Boyz a Toronto based hip-hop duo who are making some noise in the music scene. Thank you for joining us,

Production elements/Tape elements:
- bio pack before interview
- will be performing as show ends

Suggested Questions:
Interview with Anime Boyz Ricky Rude

1. Why did you decide to get into music?
We’ve always enjoyed music. I grew up in a musical family, my dad used to play the keyboards growing up. It really allowed me to be creative in a way I wanted.

2. What are some of the difficulties you have faced?
You have to promote yourself a lot. The problem is people listen to music from the US a lot more then they do to music from Canada. Even if a song isn’t good they still listen to it because it’s from the states. Listen to music from us more then Canada. A lot of hip-hop has no substance but people still listen to it.

3. What do you think needs to change in Canada?
Canada needs to listen to Canada more. People need to take in their Canadian artists and support them. They need go out and go to the shows and buy the albums and request the songs on the radio. They just need to listen to us more.

4. What do you think of Drake’s success?
I think it’s a combination of hard work and Lil Wayne. I used to hang out with Drake so I know how hard he used to work and no one used to listen to him. But then Lil Wayne signed him and now everyone listens to him.

5. How does it feel to have a song out on the radio?
It felt cool but still want more. Next we want music videos on Much MOD. We just have a lot more that we want. We don’t just want a song on the radio and think we’ve made it. We really want to work with different artists.

6. What artists?
Outcast, Lupe Fiasco, Pherrell. A lot more

7. What has been the response from the public?
We knew it was going to happen. We have mixed responses people either like us or they don’t. We took a different approach. We just have to keep pushing it and make people relies that there needs to e something different and not everyone needs to follow what other artist are doing.

8. How do you deal with the haters?
Laugh at them. At the end of the day you can’t do anything. People hate Drake because he’s successful and Kardinal because he’s successful. It’s part of the industry. If you let it break you down it’ll destroy you. If your going to let it easily bother you then there’s no need for you to be in the industry. So instead of letting it break us down we’re using it as fuel to make our tracks and our albums even better.

Top Talk Pre-Interview
Interview with Anime Boyz Ricky Rude

1. Why did you decide to get into music?
We’ve always enjoyed music. I grew up in a musical family, my dad used to play the keyboards growing up. It really allowed me to be creative in a way I wanted.

2. What are some of the difficulties you have faced?
You have to promote yourself a lot. The problem is people listen to music from the US a lot more then they do to music from Canada. Even if a song isn’t good they still listen to it because it’s from the states. Listen to music from us more then Canada. A lot of hip-hop has no substance but people still listen to it.

3. What do you think needs to change in Canada?
Canada needs to listen to Canada more. People need to take in their Canadian artists and support them. They need go out and go to the shows and buy the albums and request the songs on the radio. They just need to listen to us more.

4. What do you think of Drake’s success?
I think it’s a combination of hard work and Lil Wayne. I used to hang out with Drake so I know how hard he used to work and no one used to listen to him. But then Lil Wayne signed him and now everyone listens to him.

5. How does it feel to have a song out on the radio?
It felt cool but still want more. Next we want music videos on Much MOD. We just have a lot more that we want. We don’t just want a song on the radio and think we’ve made it. We really want to work with different artists.

6. What artists?
Outcast, Lupe Fiasco, Pherrell. A lot more

7. What has been the response from the public?
We knew it was going to happen. We have mixed responses people either like us or they don’t. We took a different approach. We just have to keep pushing it and make people relies that there needs to e something different and not everyone needs to follow what other artist are doing.

8. How do you deal with the haters?
Laugh at them. At the end of the day you can’t do anything. People hate Drake because he’s successful and Kardinal because he’s successful. It’s part of the industry. If you let it break you down it’ll destroy you. If your going to let it easily bother you then there’s no need for you to be in the industry. So instead of letting it break us down we’re using it as fuel to make our tracks and our albums even better.

Top Demo
Daniel, Natashalee, Jimena

Focus: A look behind the mainstream music phenomenon; the software program known as Auto-Tune: What it is and the usage of it in the music industry.

1:00:00-1:10:00 Footage of T pain’s music video Chopped N Screwed

V/O Does that sound familiar? If not, then allow me to introduce you to Auto-Tune. Consider it the Photoshop or plastic surgery for the human voice. It corrects a person’s pitch to almost make them sound perfect. The question is, what effect does it have on the music overall?
05:03:04 - 05:12:18 Tape 1: B-roll of the computer program 05:18:27 - 05:22:22 Tape 1 B-roll of the speaker, computer and keyboard.
00:51:21 - 00:59:21 Tape 2: Streeter interview 1 (Marcos Horte: Student)
“It does enhance peoples’ voices but I think it does take away from performances when people expect a level of professionalism.”

04:25:19 - 04:28:28 Tape 2: Streeter interview 2 (Justin Seaton: Student)
“I’m not really a fan of the auto-tune, I think it’s killing the music industry.”

06:36:29 - 06:43:29 Tape 2: Streeter interview 3 (Megha Kapor: Student)
“I think it basically adds to the music personally, because it’s something you don’t hear everyday.”

08:35:07 - 08:42:04 Tape 2: Streeter interview 4 (Vicky Audo: Student)
“Well it definitely gives it a little more spice, I would say. It sounds cooler.

V/0: Andy Hilderbrand was the creator of Auto-Tune. Using a mathematical formula called “Autocorrelation” it allowed him to send sound waves into the ground. He was challenged by a guest at a party to invent something that would let her sing in tune. After experimenting with autocorrelation a little bit further, auto tune was born in late 1996.
Tape 1: 20:05:20- 20:12:11 B-roll of the artist recording the song Tape 1: 20:49:26- 20:51:28 B-roll Side shot of the artist recording a song Tape 1: 20:52:13- 21:12:09 B-roll of the artist Tape 1: 18:57:05-19:06:25 B-roll of Tariq on the keyboard

V/O: The software picks up the pitch of one’s voice. When a setting called “Retune Speed” is set to zero you will hear the effect (a downloaded video is used to cover this part).

It locates the pitch of a recorded vocal and moves that recorded information to the nearest correct note on a scale. We caught up with local record producer, Tariq Adi, and he gave us an inside scoop of how auto-tune is used and gave us his thoughts.

Interview with Tariq Adi:
Tape 1: 10:24:23-10:49:00 Tariq discussing the origins of Auto-Tune.
“Auto-Tune is an effect that was popularized by T-Pain as we all know, and Cher as well as artists in the House genre. Essentially what it is, is a pitch correcting tool that can be used to in different ways, whether as an effect or if you know how to sing or don’t know how to sing it can make you sound better, so that’s the gist of it really.”

V/O Meet Arthur Porte, also known as Del Hartley. He’s a frequent collaborator with Tariq. He talks about his usage of Auto-Tune and how he feels about using the tool.

Interview with Arthur Porte:
Tape 1: 15:47:09-16:02:17 – Arthur discusses his opinion on Auto-Tune.
“Personally I’m not a big fan of it, I just like to be natural whenever I do my own thing, but you know it’s a cool effect. It has its advantages if you can’t sing but I just think its overdone and everybody uses it.”

V/O
Meanwhile, Tariq is on the fence about the usage of the tool.
11:23:10-11:45:29…12:00:29-12:21:15 – “Now it’s becoming a staple for what’s on the radio, but there’s days where I do like it and there’s days where I don’t like it, but it is being overused in the industry sometimes for the wrong reason, but there’s singers who can actually sing and use it for the effect to bring out the electronic sort of tone in the music.” “…Actually I find that singers have something to prove so they don’t like the effect, I find myself fighting with them telling them to put the effect on because I think it’s appropriate for the song, meanwhile they think it’s jeopardizing their integrity as a singer, but other times they just accept it and be fine with it as well.”

V/O
Now that we have that out of the way, let’s put it to the test. Here’s Arthur’s voice without Auto-Tune.
21:12:09-21:58:18 – Arthur singing without Auto-Tune
22:24:17-22:52:08 – Arthur’s voice with Auto-Tune

V/O
Now that I got to watch the professional use it, I figure I take a shot at it! This is definitely a FYI first!
23:16:15- 23:18:12 B-roll of the software with the reporters song
24:30:22 - 24:48:13 Reporter singing without Auto-Tune
28:36:14-28:57:24 Reporter singing with Auto-Tune

V/O
That was a lot of fun, but before I left, I figured I’d sign off on a proper “note”. “For FYI this is Natashalee Reid reporting.”
29:56:27 – audio of reporter signing out in Auto-Tune.
27:37:07 – footage of Auto-Tune software

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